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Principles of Mass Communication

Table of Contents

Publisher’s Note




Introduction




Contributors




Advertising




Advertising and Social Change




Alternative and Indie Magazines




Alternative Media




American Revolution and the Press




Athlete-Driven Media




Audience Research




Behavioral Communication




Blog




Brand Identity




Broadcast Syndication




Censorship and Banned Books




Citizen Journalism




Civic Journalism




Commercial Magazine Chains




Consensus- and Conflict-Oriented Journalism




Copyright




Corporate Media




Crowd-Sourced News




Cultural Imperialism




Cultural Studies Research




Data Journalism




Desktop and E-Publishing




Digital Archiving




Digital Distribution




Digital Magazines




Direct Broadcast Satellite




Dramatism




Early Public Relations




Echo Chamber Effect




Electronic Media Regulation




Ephemeral Content and Content Marketing




Equal Time Provision




Experimental and Avant-Garde Film




First Amendment Theory




Futurist Views of Mass Media




Gag Orders and Shield Laws




Hard and Soft News




Hashtag Activism




Independent Films




Influencers and Social Media




Interactive Narratives




Interpretive Journalism




Investigative Journalism




Journalism




Labor Press




Linguistics




Literacy




Literature versus Commercial Consumerism




Live Streaming




Magazine




Marketing the Bestseller




Mass Communication Theory




Mass Digitization of Books




Media Archaeology




Media Bias




Media Consumption Theory




Media Ecology




Media Economics




Media Effects Research




Media Literacy




Media Manipulation




Media Objectivity




Media Richness Theory




Microblogging




Models of Communication




Multimedia




Narrative Journalism




New Media




New Media Art




New Media Language




New Media Marketing




Newswire Services




Online Communication




Peace Journalism




Persuasive Advertising




Photography




Podcast




Podcasting and Media




Political Agenda Setting and Mass Media




Political Communication Trends




Political Misinformation and Social Media




Presidential Rhetoric




Primary and Secondary Audiences




Printing




Propaganda




Public Access Television




Public Interest Groups




Public Relations




Punditry




Radio




Readership Declines




Religious Journalism




Reporters and Reporting




Rhetoric




Rise of Crowdsourcing




Rise of Mass Culture




Rise of Music Streaming




Rise of Partisan Media




Rise of Political Talk Radio




Rise of Television Technology




Rumor and Gossip




Scholarly and Peer-Reviewed Journals




Silent Films




Social Media




Social Networking Services




Sports Media




Storytelling




Streaming Media




Tabloids and Sensationalism




Talk Radio




Telecommunications




Television in the 2000s




Textual Analysis




Theories of Persuasion




Twenty-First-Century Newspaper




Twenty-First-Century Newsroom




University Presses




User-Generated Content Marketing




Video Hosting and Sharing




Visual Communication Design in Media




Yellow Journalism




Bibliography




Glossary




Organizations