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Principles of Business: Marketing

Table of Contents

Publisher’s Note




Introduction




Contributors




Advertising Campaigns




Advertising Management




Applications for Business Consulting in Marketing




Applied Probability Models in Marketing




Brand Management




Brand Personality




Business Marketing




Buyer Behavior




Channel Management




Consumer and Organizational Buyer Behavior




Consumer Behavior




Consumer Demographics




Content Marketing




Copyrights




Creating, Managing and Presenting the Arts




Customer Information Systems




Customer Loyalty Programs




Customer Relationship Management (CRM)




Customer Service




Direct E-Marketing




E-Business Enterprise Applications




Effective Media Coverage




Employer Branding and Management




Entrepreneurial Marketing




Event Management




External Business Communications




Franchising




Future of Integrated Marketing Communications




Global Marketing




Integrated Marketing Communications (IMC)




International Advertising




International Marketing




Internet Marketing Strategies




Launching New Ventures Through Technology




Law of Marketing and Antitrust




Legal Aspects of Marketing




Marketing (Statistics) and Applied Probability Models




Marketing Decision Making




Marketing Environment




Marketing Ethics




Marketing Management




Marketing Methods




Marketing Principles




Marketing Research




Marketing Strategy




Models for Marketing Strategy




Multimedia Product Placement




Multinational Marketing




Neuromarketing




New Product Management




Person Marketing: Using Celebrities to Endorse Products




Personal Selling and Sales Management




Price Analysis




Price Discrimination




Pricing Policy




Pricing Strategies




Principles of Advertising




Principles of Retailing




Product Placement




Professional Selling in Business to Business (B2B) Marketing




Promotional Policies




Public Relations




Public Relations and Social Media




Retail Merchandising




Sales Force Management




Sensory Marketing




Social Media and Businesses




Strategic Marketing




Trade Show Participation




Value-Based Strategies for Business Marketing




Glossary